HOLLISTER KIDS



president vice president art director national
sales rep.
Peter Landry Kim Landry Heidi Karl Emilia Pastina
Every year since founding Hollister Kids, we have taken a break and asked what is probably the most important question we can consider: What can we do to provide better service and products for your NIE programs?

Sometimes the answer is a product you have told us your teachers need. Sometimes it is making our website easier to use. Sometimes it is offering free materials like promo ads to support our programs.

This year, the answer is adding an award-winning NIE manager to keep us in closer contact with you, your needs and your programs. Emilia Pastina, formerly Educational Services and Partnerships Manager at The Charlotte Observer, has joined Hollister Kids as national representative and sales representative.

Many of you already know Emilia from her days in Charlotte, where she won first prizes two years running for Collaborative Efforts in the national NAA-NIE excellence competition. Or you may know her as an NIE consultant who has assisted newspapers of all sizes with program development, implementation, sponsorships and funding.

Those who don’t know her will soon discover she is smart, enthusiastic, energetic and experienced. And her mission is to help you build your programs with the best possible materials.

Emilia is not the only new member of the Hollister Kids team this year.

Cynthia Leger joins our editorial staff as education editor and will be project manager for our growing array of custom commission projects. Cynthia has been an education editor for Pearson Education and Witman Publishing in both the United States and Hong Kong, hasworked in public television in Philadelphia and was a staff writer for the Hong Kong Town Crier newspaper. She is an honors graduate of Swarthmore College with a major in English literature and a minor in interpretation theory.

Also new to our staff is Melissa DiPietrantonio, who joins our editorial team as a writer and editor. She holds a degree in communications and graduated magna cum laude from Rowan University in New Jersey.

Hollister Background
Hollister Kids and its parent company Hollister Publication Services have been producing award-winning Newspaper In Education products for more than 10 years for major newspapers around the country. Hollister staffers have been honored 31 times in the last 11 years in the national Distinguished Achievement Competition of the Association of Educational Publishers (AEP/EdPress). Hollister materials have been used by NIE programs of 42 of the 50 largest newspapers in America.

Educational Experience
The Hollister staff includes a teacher with a master’s degree in education and 5 years experience in public schools, a former private school instructor, and writers who have taught and guest lectured at the college level. The Hollister editorial staff features former daily newspaper journalists who have practiced the daily education of newspapering for more than 85 years combined!

NIE Management
Hollister Kids has managed the creation of more than 100 Newspaper In Education projects for major newspaper NIE programs in the last three years. These projects include creation of supplements and teacher guides, marketing the materials, and partnerships with corporate sponsors. These projects have won four national EdPress gold medals and were part of program that won NAA Best NIE Program in the largest circulation category two years running.

writers/editors office manager
Cyndi Martha Rachel Susan
graphic designers marketing coordinator
Jon Georgette Gary Kyle


What We’ve Been Up To

In the Last Year We Have…

  • Created a 20-page supplement on “The Middle East” to respond to the news and explain the history and politics of the world’s most volatile region.
  • Created a new program for Constitution Day September 17, featuring a 16-page supplement “Blueprint for a Nation,” a six-part, live in-paper series, a classroom history-and-civics poster and a set of graphic organizers for tracking constitutional issues.
  • Were chosen by Operation Respect and the News for Students Foundation to create the official “Operation Respect” supplement and Teacher Guide for McClatchy Newspapers.
  • Were chosen by the Wyland Foundation to create a series of five NIE supplements on water habitats, and to syndicate those supplements to NIE programs nationally.
  • Earned four honors in the national Distinguished Achievement Competition of the Association of Educational Publishers (AEP/EdPress) for the NIE supplements “Math in the News “ and “The Heritage of Jazz” and for the custom projects “Operation Respect” and “Hispanic Literature & Storytelling.”
  • Earned the “Best New Product for High School” award for “Totally Tech” in the NIE /Literacy Awards competition of the Southern Newspaper Publishers Association (SNPA) and the “Best New Product for Middle School” for “Operation Respect.”
  • Won a 2006 Philly Gold Award for Best Supplement Insert for “The Heritage of Jazz.”
  • Created sports-themed educational supplements for eight professional sports teams, including “Read to Achieve” for the NBA champion Detroit Pistons, “Power Play for Learning” for the Philadelphia Flyers, “Baseball” for the Detroit Tigers and “Red-y, Set, Learn!” for the Philadelphia Phillies.
  • Created a 28-page supplement on Asia for Ford Motor Company Fund in collaboration with Detroit Newspapers In Education and the University of Michigan.
  • Worked with the Ben Franklin Tercentenary consortium and The Philadelphia Inquirer to create the official NIE supplement for the traveling exhibit “Benjamin Franklin: In Search of a Better World.”
  • Worked with the University Museum of the Ivy League’s University of Pennsylvania to create a student supplement on the new exhibition “Amarna: Ancient Egypt’s Place in the Sun” and with the Penn Athletic Department for two supplements and an in-paper series on university athletics.
  • Created test preparation supplements and in-paper series for the Philadelphia School District and The Philadelphia Inquirer for Pennsylvania’s PSSA state tests and the national TerraNova tests.
  • Created supplements on African Americans and Women in Colonial America for the Colonial Williamsburg Foundation and The Philadelphia Inquirer.
  • Created an innovative history-and-sports program for the Philadelphia Phantoms AHL hockey team exploring the significance of Pearl Harbor Day in U.S. history.
  • Celebrated the selection of former intern Jasmine Landry — the original Hollister Kid — for the Teach for America program from more than 15,000 applicants nationwide. She will teach first grade the next two years in New York City public schools in the Bronx.